Over winter break I watched some TV with my little cousins on their kid channels but I didn't care about their shows, I cared about the commercials. While half of the commercials tried to sell products and other junk, the other half consisted of fast food commercials like McDonald's and Burger King. One thing I kept noticing in all the fast food ads was that the burgers looked incredibly big and good looking. I was actually giving the liberty of eating a Taco Bell burrito while watching a Taco Bell ad. One thing i can tell you guys is that my burrito looked nowhere close to what it looked like on the commercial. It also didn't taste as good as it looked in the commercial. I later did some research and found out that food artists are hired for commercials to make the products look good. I was really astonished by this but i also realized they did this because it was an effective techinque as proven by me because I was sitting there eating their food.
Sunday, January 3, 2016
Over winter break I watched some TV with my little cousins on their kid channels but I didn't care about their shows, I cared about the commercials. While half of the commercials tried to sell products and other junk, the other half consisted of fast food commercials like McDonald's and Burger King. One thing I kept noticing in all the fast food ads was that the burgers looked incredibly big and good looking. I was actually giving the liberty of eating a Taco Bell burrito while watching a Taco Bell ad. One thing i can tell you guys is that my burrito looked nowhere close to what it looked like on the commercial. It also didn't taste as good as it looked in the commercial. I later did some research and found out that food artists are hired for commercials to make the products look good. I was really astonished by this but i also realized they did this because it was an effective techinque as proven by me because I was sitting there eating their food.
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I agree about the food artists. The way a food will look in an advertisement is way more colorful and tasty looking than what it actually is. Advertising your food during a little kid show is probably one of the most successful techniques. It may also play a role into why obesity and other weight-related health issues are so common today among our kids -- they grow up seeing this unhealthy food on T.V. and consider it a normal healthy meal.
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