Holiday advertising

I know its technically not the holidays anymore but i still believe what I'm about to say is still relevant. I was staying in a hotel during the week of thanksgiving so i had a lot of time to watch TV and i was surprised by how many Christmas ads there were. Like Thanksgiving hadn't even passed yet and there were ads for stores selling Christmas items. I didn't think much about it until i was watching the ball drop and immediately saw an ad for Valentine's day. That was over a month away and it was still New Years Day. What i realized was that stores are always advertising for a holiday no matter how far away it is. Like after Valentine's day, a lot of Easter ads will start taking over. Before seeing the Valentine's Day ads i had completely forgot about the holiday and the stores take advantage of this. They hope to be the first holiday ad you see so that you will be reminded about the holiday. If a company is the first to remind you then it will be the first one that you think of so you will shop there and they will get more money.