Celebrities are being used in advertisements more then ever nowadays. There is everything from shoes to soda being marketed by celebrities. Marketing personnel use celebrities to endorse their products for several reasons. The most important reason celebrities are used to market products is for the publicity. Having a famous person in your ads will but a face to your product. The fans of the celebrity will be enticed to at least watch the ad and if the celebrity's followers like the product, then they will buy it and recommend it to their friends. Another reason famous people are used to endorse items is for credibility. The consumer has the confidence that the product is good and works because their is a celebrity telling them that. The celebrity might not even use the item in real life but as long as they shoot a commercial with it, credibility with the product will be established. The final reason famous people are used to endorse items is for the competitive edge. If two companies sell the exact same product, then the advertisements will be the deciding factor in which product will be bought. If one celebrity is liked more then another, then the product with the well-liked celebrity will have better sales. All in all, celebrities are a key factor in advertisements nowadays.
Another reason celebrities are used is because it makes the product much more enticing to their big fans. For example LeBron James. There are people that don't like soda, but will go to buy his version of Sprite just because they love the almighty LeBron James.
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